Luce Labs, Inc.
We're building Iris, the world’s first physical AI platform for plant science
Thousands of flavorful and bioactive plants across the globe have never been practical to grow commercially, and global sourcing is increasingly challenged by climate change and supply chain disruption.The Iris platform enables food, beverage, beauty and wellness brands to grow rare high-value botanicals anywhere, any season, to spec.
Ingredients meet spec, batch after batch
Iris controls conditions across the full growth cycle to produce natural ingredients with the consistency formulators expect from a synthetic.Expertise belongs to the brand
Iris learns from every cycle, so expertise compounds in the platform and can transfer to any growing site, any operator, at any scale.Supply you control
Grow indoor at or near the point of production year round, eliminating global supply chain disruptions and ensuring full traceability.Crop iterations in weeks, not seasons
Iterate a novel botanical from trial to specification fast enough to own an ingredient your competitors can’t source.
The Opportunity
Two challenges have kept these rare plants out of commercial reach: they need exacting growing conditions that can’t be replicated at scale, and they’re too perishable to survive global distribution.Iris removes both constraints so brands can be first to market with new ingredients, claims, and products. And because the platform improves with every harvest, the companies that start first stay ahead.
About Us
Leadership Team
We're developers, scientists, makers and designers in the U.S. and Italy, and passionate about the intersection of science and tech.We're making it possible to produce the most valuable plant compounds the way nature intended, only better, with precision.
Luigi Guadagno | Co-Founder & CEO
7x startup founder; expert in product development, technology strategy, and using AI to enable transformative business models.
James Russell | Co-Founder & CPO
25 years of experience at the intersection of user experience, strategy, business model design, complex systems, and B2B software.
Paul Rushton, PhD | Head of Biosciences
Extensive research experience at leading institutions including Oxford, Bristol, and Max Planck; 80+ publications cited 16,000+ times.
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