Luce Labs, Inc.

We're building the world’s first chef-grade digital farming platform

We use advanced AI, plant and culinary science to grow what no other cultivator, traditional farm, greenhouse, or vertical farm can:

Rare, high-value plants too delicate, niche, or difficult for traditional suppliers to grow and provide.Truly authentic region-specific ingredients essential to ethnic cuisines, independent of season or geography.Signature proprietary plant flavors fine-tuned and perfectly optimized for your restaurant's unique recipes.Guaranteed consistency in flavor and quality across every restaurant location, at any scale.

The agriculture industry is optimized for yield, cost, and efficiency.But flavor, the ultimate driver of value in food, has been left behind.We're unlocking a world where flavor, not low cost, drives profit and value.

Our Wedge Market

High End Hospitality & Restaurants

For exceptional authentic restaurants, rare global ingredients are central to the flavor experiences that fill dining rooms, earn stars, and drive margins.But sourcing these high-value ingredients is increasingly expensive, unreliable, and threatened by climate change.Our AI-controlled environments replicate the native conditions of these ingredients so our neighborhood micro-hub farms can locally grow and deliver hundreds of origin-specific varieties at peak freshness, year-round.

How it works

We're redefining what’s possible for the world’s most demanding chefs:

Grow any plant. Target any flavor. Precisely.
We intelligently manage conditions throughout the plant's entire growth cycle to deliver the exact flavor you specify, every time.

From “too bitter” to “perfect”—no PhD required.
We learn from your taste feedback and automatically fine-tune growing conditions, making it effortless to achieve the flavor you want.

Flavor and quality consistency at global scale.
We reliably grow to your specified flavor with precision and consistency, under any conditions, anywhere in the world.

Right flavor. Right time. Zero waste.
We synchronize harvests to your needs, delivering the right amount at peak flavor while minimizing waste.

About Us

Leadership Team

We're scientists, makers, developers, and designers in the U.S. and Italy, and passionate about the intersection of taste and tech.We're elevating flavor the way nature intended, only better, with precision.

Luigi Guadagno | Co-Founder & CEO

7x startup founder; expert in product development, technology strategy, and using AI to enable transformative business models.

James Russell | Co-Founder & CPO

25 years of experience at the intersection of user experience, strategy, business model design, complex systems, and B2B software.

Paul Rushton, PhD | Head of Biosciences